Annual Engagement & Impact Report
Boosting the potential of the UK’s creative sector by unlocking the transformative potential of advanced digital technologies
The creative industries are fundamental to the UK’s cultural identity and their contribution to the UK is significant: the industry is the fastest growing sector of the economy.
Built on a foundation of expert storytellers across a range of mediums, the UK produces some of the most unique, original and authentic content which resonates with audiences worldwide.
Storytelling is not unique to the creative industries; it has integral value for every sector. However, as audiences are changing, the way they engage with content changes too and advanced digital technologies provide a new means of engagement, for audiences and industry alike. Embedding these technologies into the UK’s vibrant creative industries will help future proof the sector, enabling it to do what it does best, better.
Digital Catapult is the only innovation organisation that has a specific remit for the creative industries on behalf of government. Our internationally recognised programmes and facilities exist to boost productivity and competitiveness, as well as drive innovation and application of advanced digital technologies into the sector.
To make sure the UK continues to punch above its weight in these industries as habits for consuming stories and creative content continue to evolve at pace, Digital Catapult works with a range of partners including Arts Council England, the Department for Digital, Culture, Media and Sport (DCMS), the Creative Industries Federation and Creative Industries Council, to help ensure UK creative businesses make the most of these opportunities.
It’s not just immersive tech that’s making a difference in creative industries. The applications for IoT, 5G, AI and machine learning, and blockchain are just as prevalent for the creative industries as they are in manufacturing, helping to drive the emergence of tech in the sector and open up new markets and business opportunities for savvy entrepreneurs.
Arts & culture contributes more than
£ 10.8 bn
GVA to the UK economy
+ 20 %
employment in the UK creative industries has increased by more than 20 per cent in the past five years
growing sector of the UK economy
trends in Digital Catapult’s Immersive Content Formats for Future Audiences report
In collaboration with Arts Council England, CreativeXR is a globally recognised accelerator programme supporting the development of new forms of creative content enabled by immersive tech. It gives cohort teams a platform to focus on R&D that allows them to create riskier, content-driven projects, opening up novel ways of engaging audiences and telling new stories. As well as providing funding, CreativeXR helps teams to develop skills and contacts to finance their projects and create commercially viable content, with workshops on pitching skills, developing business plans, and distribution and partnership strategies.