Championing UK creative talent at SXSW
Digital Catapult teamed up with a number of organisations at SXSW this year to champion the very best of UK creative talent.
The UK immersive pitch and demo event, in partnership with Arts Council England, Arts & Humanities Research Council Creative Economy Programme and British Underground specifically targeted US and international commissioners, distributors, investors and potential collaborators. Ranging from a Dr Who VR experience, to searching for ghosts at Capital Factory in Texas, to examining artefacts from the Glasgow School of Art’s iconic Mackintosh Building, the demos gave guests the first-hand opportunity to try out some of the best UK immersive content.
This pitch session brought together a range of commercial, cultural and academic organisations currently working in immersive including the Royal Shakespeare Company, ESL UK, Factory 42, Storyfutures Academy, 59 Productions, Italic Pig, Maze Theory, Raskl, FutureEverything and Kings College London.
We were also pleased to host a music meets tech networking breakfast with the Association of Independent Music (AIM) at the British Music Embassy, bringing together the independent music community with innovators in tech. Representing two parallel communities that share common traits (both are rich with innovation, entrepreneurship and energy) the event aimed to foster collaboration and experimentation across a whole range of businesses and services at the cutting edge of culture, technology and business.
Read about our CEO’s experience at SXSW here: www.digicatapult.org.uk